What Everyone Ought To Know About Klout

Klout.com: The New Social (Media) Status Symbol

Clout is usually described as a way to describe someone’s reputation when it comes to influencing others. Ex: He used his political clout… [read more]

Social Media Marketing – 7 Steps for Your Business

Diving into social media marketing without a strategy is like diving into a pool without knowing how to swim – things will probably end badly. It’s important to remember: the… [read more]

Google+ Unveiled

On Tuesday, Google launched it’s social networking “project” Google+ (pronounced Google Plus).

Like Gmail before it, Google+ is open to users on an invitation-only basis in this early stage.

They… [read more]

The Role of Social Media in Online Marketing

I recently attended a webinar put on by Jane Friedman, contributing editor to Writer’s Digest and the Assistant Professor of e-media at University of Cincinnati.

Friedman did an excellent job… [read more]

Measuring Success Online

Online marketing is not a new concept, but one that continues to evolve. Social networking, and interacting with customers and consumers via the Internet harnesses the powers of new media… [read more]

What You Should NEVER Blog About

What you say online can get you in trouble. Just ask Cameron Reilly.

The Buckingham Palace guard was “relieved of his royal wedding day duties” after insulting princess-to-be Kate Middleton… [read more]

The Best Technology For Your Brand

Integrating social media and the latest technology into your online marketing strategy can be great for your company, but just because something is popular online doesn’t mean it’s a good… [read more]