Equifax wanted to reposition its brand equity to reflect an outward commitment to consumers well-being while drawing more customers to their website. We created the Equifax Personal Finance Blog, based on a marketing innovation called the Five Pillars of Personal Finance. We also architected and implemented a social network strategy to leverage the brand across a wide variety of platforms. We increased sales 25 percent in addition to MOM traffic increases.
RealtyJoin is a social networking site for the real estate industry in the US and Canada. RealtyJoin helps real estate investors, service providers, and other professionals connect with the people they need to create relevant business opportunities. Working with web developers, we’ve architected a brand new site on a WordPress 3.0 platform. Additionally, we have strategically revamped their social media web presence and organized the entire relaunch of the site.
Think Glink Publishing founder Ilyce Glink has worked with this non-profit credit-counseling agency, helping the organization hone its future vision and provide guidance as it transitioned its brand and name.
Discover wanted to create an education and nurture campaign for its 50 million cardmembers and turned to Think Glink Publishing to create timely, interesting, SEO-friendly content focused on highly targeted categories. Twice-monthly email newsletters generated an open rate that was more than twice as high as other newsletters, with a superior click-through rate. TGP also helped architect Discover’s social media strategy with an active Twitter feed.
SurePayroll wanted to show its competitors that it was a smart, web-savvy payroll provider to be reckoned with. We produced nearly 50 videos including a series called the Small Business Minute. They generated more than 750,000 video views in first 6 months. We also increased SurePayroll brand awareness within the industry and with customers. The videos assisted in the sales process, and helped make the company a leader within its industry.
Countrywide had 6 million customers in its portfolio, but when it came time for them to refinance, they didn’t think of Countrywide first. We designed an interactive email lead generation campaign, creating better branding options and new ways to reach out to customers. The campaign generated 4,000 to 12,000 leads per month with a predicable close rate and virtually no promotion.
Quill, a unit of Staples, wanted to provide its office supply and furniture customers with value-added information that would make their work lives easier. We designed, wrote, and published The Really Useful Guide to Working Smarter Not Harder, then created a hugely successful companion radio satellite tour and contest. Custom content marketing campaign raised company sales significantly in launch month. The company’s president received over 1,000 thank-you letters, praising content quality.
Ilyce Glink was invited to join the HGTV TrendSmart panel. While at this position she contributed to the design evolutions of HGTV and presented quarterly for a full year. She weighed in on creative and strategic issues to advance HGTV’s online content and redesign the HGTV logo. On the TrendSmart panel her ideas and suggestions helped HGTV evolve its brand and connect with customers online.
Rosebrook is a custom inground pool construction company and wanted to create company videos to reach out to new customers visually.
We created high definition videos and video testimonials Rosebrook was able to upload on their company site as well as embed in social media efforts. The five videos we created for Rosebrook have received over 13,500 views on YouTube.